About Me

I'm Annie, a freelance writer and brand strategist based in New York City.

I grew up in Australia and moved to the US to study screenwriting and creative writing at USC (which is a long way of saying I've been obsessed with how stories work well before it was a career strategy). After graduation, I spent three years in consumer PR in New York, building campaigns for brands including Target, Moët Hennessy, and SheaMoisture, before taking that same strategic thinking into consumer acquisition marketing at American Express. I've since worked across financial services in both London and New York.

Health and wellness is where I've chosen to focus my writing practice; and it's a genuine choice, not a niche of convenience. I'm drawn to brands closing the gap between science and everyday life, making evidence-based products accessible, and shifting the way people engage with their health. 

The space deserves writing that's rigorous and warm in equal measure, and that's what I aim to bring.