Former PR and marketing strategist turned freelance writer. I've built messaging for consumer brands including Target, Moët Hennessy, and Unilever, and led acquisition marketing at American Express.
Pivoting from brand and agency-side to corporate and consumer, I understand what copy actually has to do.
I bring that same strategic thinking to wellness and lifestyle brands that want writing with a commercial edge.
Brand Copywriting Website copy, campaign messaging, product launches, and brand voice guides. Written to convert, not just to sound good.
Editorial & Features Long-form articles, personal essays, and reported features for publications and branded content. Storytelling with a point of view.
Content & Blog Writing SEO-informed blog posts, newsletters, and thought leadership pieces that build authority without sounding like a robot wrote them.
Australian-born, New York-based. I came up through consumer PR and brand marketing before moving into acquisition strategy at American Express, so I understand the business goal behind every brief, not just the words on the page.
For health and wellness brands specifically, I bring a genuine respect for the science behind the product alongside the ability to translate it into language that's clear, engaging, and gets out of the way between your brand and your customer.
I keep it simple: a clear brief, fast turnaround, and copy that doesn't need three rounds of revisions to land. I work with brands directly or alongside creative and marketing teams: flexible on process, focused on output.
Timelines are respected, feedback is welcomed, and the goal is always the same: writing that actually does its job.
